PROJECT NAME
Aster Hall
ROLE
Brand Identity
Naming
Signage & Wayfinding
DATE
2018
Aster Hall is a food hall concept located within the newly renovated 900 North Michigan Shops in Chicago, Illinois. The graphic concept drew inspiration from the underlying themes of Aster Hall’s overall design narrative: flora & salt. The core concept drivers were the interior’s arcade architecture, saline inspired hues, and the distillation of floral components.
